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Amrut Gardalwar

Total Quality Management (TQM) | Principle of TQM | Features of TQM | Importance of TQM


Total Quality Management

Total quality management is defined as a continuous effort by the management as well as employees of a particular organization to ensure long term customer loyalty and customer satisfaction.

Total quality management ensures that every single employee is working towards the improvement of the work culture, processes, services, systems and so on to ensure long term success.

Total quality management can be divided into form categories.


1. Plan

2. Do

3. Check

4. Act

Principle of TQM

Total quality of management works on a very simple principle

1. Customers play an important role in TQM

2. Customer’s feedback should be regularly and carefully monitored before formulating any major strategy.

3. Understand the needs and demands of the customers

4. TQM ensures that employees understand their target

Features of TQM

1. Customer focus

2. Continuous process

3. Defect free approach

4. Employees involvement

5. Recognition and awards

6. Synergy in team work

7. Technique

8. System approach

Importance of TQM

1. Quality management ensures superior quality products and services

2. Quality management is essential for customer satisfaction which eventually leads to customer loyalty

3. Quality management tools helps an organization to design and create a product which the customer actually wants and desire

4. Quality management ensures increased revenues and higher productivity or organization

5. Quality management helps organization to reduce waste and inventory

6. Quality management tools: MS Project, Primavera, Autocad, etc.

7. Quality management tools helps employees identify the common problem which are occurring repeatedly and also their root causes.

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